Brand Strategy
Identity Branding
Custom Font Creation 
Custom Color Pallet 
Logo Design
Website Template Customization 
Website Strategy
SEO Strategy

The Project Scope

Sunita is the owner of New Roots Therapy which offers Online Therapy for women in the state of Washington. Sunita chose to work with me because she saw my Paper Jane Showit template and loved it. She was also looking for someone with experience working with clients who were not creatives, and I do since I have built a handful of websites for medical professionals. 

Visual Direction 
We used the brand approach of natural yet inviting colors mixed with a sans serif font combination to pull in the sense of style and warmth to make clients feel at ease and to attract a younger generation of women who would benefit the most from Sunita's services. 

New Roots Therapy 


Brand Suite




Decisive  /  driven  /  LUXURIOUS
realistic  /  OPULENT  /  self-assured  / STRONG
Market Leader  /  compelling  /  visionary
dynamic  /  FOCUSED  /  practical



Portfolio Highlights


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Website Template Customization 


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