Brand Strategy
Identity Branding
Custom Font Creation
Custom Color Pallet
Logo Design
Website Template Customization
Website Strategy
SEO Strategy
The Project Scope
Sunita is the owner of New Roots Therapy which offers Online Therapy for women in the state of Washington. Sunita chose to work with me because she saw my Paper Jane Showit template and loved it. She was also looking for someone with experience working with clients who were not creatives, and I do since I have built a handful of websites for medical professionals.
Visual Direction
We used the brand approach of natural yet inviting colors mixed with a sans serif font combination to pull in the sense of style and warmth to make clients feel at ease and to attract a younger generation of women who would benefit the most from Sunita's services.
New Roots Therapy
Brand Suite
Moodboard
Decisive / driven / LUXURIOUS
realistic / OPULENT / self-assured / STRONG
Market Leader / compelling / visionary
dynamic / FOCUSED / practical
Keywords
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The details
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